From Beaver’s playing violins to Hyundai’s being equated to the mastery of a classical music composition; this year’s batch of Super Bowl advertisements surely had Mozart rolling over in his grave.
TV related tweets came in by the millions under tags such as #BrandBowl, #SB44 and #SuperBowl. Doritos edged out Google for the top spot by generating the most amount of positive comment tweets. Doritos had three 30-second spots throughout the course of the game that received major laughs/kudos from all audiences. One of my family’s favorite spots by Doritos is the following:
The Google advertisement entitled “Parisian Love Story”, was written by a first year ad writer at Google Creative Labs and resonated exceptionally well with ladies of all ages. Go figure that it would be my favorite spot.
However, it is my opinion that these standouts (along with Betty White for Snickers and any beer ad) didn’t have enough gusto for me to rate this year’s batch of commercials a success. Overall, I feel that this year’s Super Bowl ads saw a lack a creativity that could possibly be the worst seen in the 44 year history of the event.
In an industry suffering to stay afloat, I had high hopes for this year’s crop of commercials that ran you anywhere between $2.5-$3 million every 30 seconds. I am inclined to wonder how this lackluster ad performance will impact the expenditures of big corporations on ad space alloted for TV? Only time will tell.
I also adored the Google ad but I blogged about the Motorola nonsense with Megan Fox’s thumb. Overall, as you said, the ads weren’t all that.